CONSUMER

"Depth of understanding underpins effective product development and brand strategy."

Exploring

  • New concepts / products

  • New markets / sectors

  • Range / line extensions

  • Brands

  • In & out of home activity

  • Shopping habits

  • Purchase / usage cycle

  • Views / beliefs / passions

  • Media consumption

  • Usage & attitudes

 

Delivering

  • Market / opportunity evaluation

  • Competitive analysis

  • Psychographic profiling

  • Opportunity spotting

  • Brand image & perception

  • Product experience

  • Product / service recommendations

  • Price / volume optimisation modelling

  • Barriers to purchase

© 2020 Touchstone Partners Ltd.