Omnichannel

• Observation (in person & remote via camera)

• Intercept

• Shop-along (face to face & online)

• Shopping diaries

• Consumer /  usage habits

• Attitudinal / motivational

• Psychographic profiling

• Virtual reality shelf testing

 

Delivering

• Attitudinal / motivational

• Brand perception

• NPD

• Price modelling

• Merchandising

• Promotion testing

• Shopper journey / path to purchase

• Decision trees / trade off

• Psychographic profiling

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