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SHOPPER
"Success through category strategies and narratives that build your profile as thought leaders."
Omnichannel
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Observation (in person & remote via camera)
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Intercept
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Shop-along (face to face & online)
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Shopping diaries
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Consumer / usage habits
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Attitudinal / motivational
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Psychographic profiling
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Virtual reality shelf testing
Delivering
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Attitudinal / motivational
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Brand perception
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NPD
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Price modelling
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Merchandising
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Promotion testing
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Shopper journey / path to purchase
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Decision trees / trade off
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Psychographic profiling
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