SHOPPER

"Success through category strategies and narratives that build your profile as thought leaders."

Omnichannel

  • Observation (in person & remote via camera)

  • Intercept

  • Shop-along (face to face & online)

  • Shopping diaries

  • Consumer /  usage habits

  • Attitudinal / motivational

  • Psychographic profiling

  • Virtual reality shelf testing

 

Delivering

  • Attitudinal / motivational

  • Brand perception

  • NPD

  • Price modelling

  • Merchandising

  • Promotion testing

  • Shopper journey / path to purchase

  • Decision trees / trade off

  • Psychographic profiling

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