CONTEXT REIGNS SUPREME
When Touchstone Partners was set up in 2002 the role of shopper insight was still in its infancy, emerging from the discipline of...
CONTEXT REIGNS SUPREME
Food banks and how data analytics is optimising the food supply chain, locally and internationally
Out of Sight, Out of Mind?
The Shopper You Need to Know Better
Can we break 4000 year-old shopping habits?
Fakeaways: a fad or here to stay?
Anxious younger shoppers too overwhelmed to fight climate change?
Sorting the Almond from the Oat - a personal reflection
Product Claims - What really motivates the consumer?
Quick and Cheap Concept Testing? - Don't fall into the trap.
"You are not as interesting as you think"
Novel Becoming Normal – And why we think prudence will prevail over panic
Sustainability - What next?
An expert view on sustainability
Connecting Emotionally with Shoppers through Packaging
Is anyone on the right track?
One Shopper Against Plastic
Sustainability takes effort
Being 'Green' - We're all at it
Grandmother knows how to suck eggs
Optimising the sports viewer's experience
Big Data – just a part of the story you need
Are Norms still Normal?
Life in the palm of our hands
The insignificance of significance testing.
"Send three and fourpence. We're going to a dance."
It’s all from the heart.
Rational buyers don't exist
The Tech Giants Interpretation of "Private"
The perfect festival: does seeing what you want get you what you want?
When 'unsubscribe' doesn't work
Research helps lift England's penalty jinx
Data Quality - It's a War Out There!
"Who is Gregory and Gregory?"
Welcome Everyone!