Ian Hext May 7 3 min Sorting the Almond from the Oat - a personal reflection The rise of plant based dairy alternatives in the last few years has been phenomenal and from my point of view truly surprising. Having...
Ian Hext Apr 28 3 min Product Claims - What really motivates the consumer? There is an increasing complexity about the claims that companies wish to make about their products. To understand which are most...
Ian Hext Apr 12 3 min Quick and Cheap Concept Testing? - Don't fall into the trap. Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...
Marie Screene Mar 31 2 min "You are not as interesting as you think" I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...
Jamie Rayner Mar 17, 2020 3 min Novel Becoming Normal – And why we think prudence will prevail over panic Since Shoppercentric was founded in 2004...
Danielle Pinnington Nov 28, 2019 2 min Sustainability - What next? As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...
Touchstone Nov 21, 2019 3 min An expert view on sustainability We asked sustainability consultant Sophie Mather to give us an industry perspective...
Sarah Banks Nov 13, 2019 3 min Connecting Emotionally with Shoppers through Packaging Packaging is in the spotlight like never before – mostly for the wrong reasons...
Jamie Rayner Oct 31, 2019 2 min Is anyone on the right track? Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...
Touchstone Oct 24, 2019 3 min One Shopper Against Plastic We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...
