"Creating rigorous segmentations that are statistically robust, meaningful and visually appealing."
Creating Rigorous segmentations requires the right blend of art, science and commercial flair. Our segmentation analysis lets you confidently identify the biggest and best target profiles for your investments. We'll also tell you how to communicate with them, and what style / tone of voice will be most productive.
Statistically Robust segmentations are created through iterative programmes that model the optimum number of segments for your business objectives. Each segment derived has meaningful size, with discrete and real differentiating drivers that make sense. For international segmentations we deploy our proprietary method of adjusting for cultural differences and biases to ensure you are only seeing real differences between markets.
Visually Appealing segmentations work best as they communicate directly with the audience. We provide powerful portraits to help you understand who your current and potential consumers and customers really are, what they look like and how to communicate with them.
Segmentation is worthless if it does not identify and describe the commercial opportunities in useful, applicable ways.