VR SHELF TESTING
"An online, virtual in-store environment which delivers a clear understanding of implicit shopping behaviour leading to better, more confident decision making"
An Online, Virtual In-Store Environment allows us to replicate any in-store activity that may be under consideration: cost effectively, quickly and confidentially.
Implicit Shopping Behaviour: shoppers browse, examine and buy in a familiar, natural environment where they can behave normally with no interviewer intervention. This replicates in-store system 1 shopping behaviour.
Better, More Confident Decision Making: we use large samples. All actions in the environment are tracked so we can deliver accurate, evidence-based predictions of the effects of any instore activity: new packs, SRP, promotions, new launches, remerchandising and pricing strategies.