It’s all about the brand and your target audience. When Greggs (yes Greggs, who replaced Jesus with a sausage roll in their infamous Christmas promotion) shared their new lunchtime range with gourmet food lovers at Foodies Festival in London they received huge praise. The festival, a three-day event attended by Michelin-starred chefs, top gourmet restaurants and TV chefs, had a new artisan delicatessen called “Gregory and Gregory” – this was Greggs. Undercover.
Watch the video below to see it unfold. Will we see these new fans queuing up in Greggs anytime soon? Unlikely, it’s all about the brand and your target audience.