Jamie RaynerMar 173 minNovel Becoming Normal – And why we think prudence will prevail over panicSince Shoppercentric was founded in 2004...
Danielle PinningtonNov 28, 20192 minSustainability - What next?As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...
TouchstoneNov 21, 20193 minAn expert view on sustainabilityWe asked sustainability consultant Sophie Mather to give us an industry perspective...
Sarah BanksNov 13, 20193 minConnecting Emotionally with Shoppers through PackagingPackaging is in the spotlight like never before – mostly for the wrong reasons...
Jamie RaynerOct 31, 20192 minIs anyone on the right track?Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...
TouchstoneOct 24, 20193 minOne Shopper Against PlasticWe spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...
Sarah BanksOct 17, 20193 minSustainability takes effortWe may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...
Danielle PinningtonOct 10, 20192 minBeing 'Green' - We're all at itIt seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...
Kristen DavisOct 3, 20192 minGrandmother knows how to suck eggsEarlier this year, those of you with school aged children may well have received a letter or email from your children’s school...
TouchstoneJul 18, 20192 minIt's Hearts, Not Minds, right? Right!Politicians are increasingly like brands. With the rise of populism, it’s clear that significant parts of the electorate are swayed...
Rob BatesJun 13, 20193 minOptimising the sports viewer's experience It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...
Danielle PinningtonMay 23, 20193 minBig Data – just a part of the story you needBig data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...
Sarah BanksMay 9, 20194 minAre Norms still Normal?Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...
Kristen DavisMay 2, 20193 minLife in the palm of our handsNo, midwifery isn’t our latest venture here at Touchstone, but we do enjoy getting to grips with life in general...
Tim BakerApr 25, 20193 minThe insignificance of significance testing. I mentally gave thanks to Jack Miles for raising this prickly issue...
Jon DarbyMar 22, 20193 min"Send three and fourpence. We're going to a dance."Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...
Tim BakerMar 7, 20193 minIt’s all from the heart. I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...
Tim BakerAug 31, 20182 minRational buyers don't existSo you think you’re making an independent, rational buying decision? Think again. Contrary to what economists tell us, we rarely...
Rob BatesAug 8, 20182 minThe Tech Giants Interpretation of "Private" With the introduction of new GDPR laws and the recent scandals surrounding Facebook and Cambridge Analytica...
Rob BatesJul 27, 20181 minThe perfect festival: does seeing what you want get you what you want?Attending a music festival is a right of passage for many young people in the UK today. The hedonistic combination of music, friends...
