Search


CONTEXT REIGNS SUPREME
When Touchstone Partners was set up in 2002 the role of shopper insight was still in its infancy, emerging from the discipline of...

Jamie Rayner
Jun 15, 20234 min read
13 views


Food banks and how data analytics is optimising the food supply chain, locally and internationally
Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...

Touchstone
Dec 15, 20224 min read
48 views


Out of Sight, Out of Mind?
Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...

Touchstone
Nov 25, 20225 min read
14 views


The Shopper You Need to Know Better
The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...

Touchstone
Oct 18, 20225 min read
17 views


Can we break 4000 year-old shopping habits?
They say old habits die hard but to break ones that have been knocking around for 4000 years sounds just that little bit harder. Imagine...

Touchstone
Oct 12, 20224 min read
21 views


Fakeaways: a fad or here to stay?
Fakeaways, the art of recreating your favourite restaurant or takeaway dishes in the comfort of your own home, have soared in popularity...

Touchstone
Aug 11, 20223 min read
35 views


Anxious younger shoppers too overwhelmed to fight climate change?
We haven’t heard that much from Greta in a while. No doubt she’s taking a well-earned break from the media eye. Judging by our recent...

Touchstone
Jul 29, 20223 min read
35 views


Sorting the Almond from the Oat - a personal reflection
The rise of plant based dairy alternatives in the last few years has been phenomenal and from my point of view truly surprising. Having...

Ian Hext
May 7, 20213 min read
47 views


Product Claims - What really motivates the consumer?
There is an increasing complexity about the claims that companies wish to make about their products. To understand which are most...

Ian Hext
Apr 28, 20213 min read
157 views


Quick and Cheap Concept Testing? - Don't fall into the trap.
Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...

Ian Hext
Apr 12, 20213 min read
56 views


"You are not as interesting as you think"
I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...

Marie Screene
Mar 31, 20212 min read
38 views


Novel Becoming Normal – And why we think prudence will prevail over panic
Since Shoppercentric was founded in 2004...

Jamie Rayner
Mar 17, 20203 min read
26 views


Sustainability - What next?
As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

Danielle Pinnington
Nov 28, 20192 min read
22 views


An expert view on sustainability
We asked sustainability consultant Sophie Mather to give us an industry perspective...

Touchstone
Nov 21, 20193 min read
29 views


Connecting Emotionally with Shoppers through Packaging
Packaging is in the spotlight like never before – mostly for the wrong reasons...

Sarah Banks
Nov 13, 20193 min read
33 views


Is anyone on the right track?
Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

Jamie Rayner
Oct 31, 20192 min read
28 views


One Shopper Against Plastic
We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...

Touchstone
Oct 24, 20193 min read
15 views


Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

Sarah Banks
Oct 17, 20193 min read
17 views


Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

Danielle Pinnington
Oct 10, 20192 min read
27 views


Grandmother knows how to suck eggs
Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

Kristen Davis
Oct 3, 20192 min read
13 views