It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...

No, midwifery isn’t our latest venture here at Touchstone, but we do enjoy getting to grips with life in general...

I mentally gave thanks to Jack Miles for raising this prickly issue...

Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...

I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...

So you think you’re making an independent, rational buying decision? Think again. Contrary to what economists tell us, we rarely...

With the introduction of new GDPR laws and the recent scandals surrounding Facebook and Cambridge Analytica...

Attending a music festival is a right of passage for many young people in the UK today. The hedonistic combination of music, friends...

GDPR – and the run up to its implementation – has been all over the news this year...

If you haven’t heard, you’re probably the last person in the world who hasn’t, but England won a penalty shootout...

How do we judge quality when it comes to online research data and the insight generated from it? Depending...

It’s all about the brand and your target audience. When Greggs...

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