London, UK – 25th January 2021 – Brand, NPD, Category and Shopper consultancy practice Touchstone Shoppercentric has expanded its team with the appointment of Dr Marie Screene as Research Director to meet their increasing demand for Brand research.
Dr. Screene, formerly of Savanta (previously The Oxford Research Agency/ Future Thinking) Nielsen and GfK, has been providing best practice consultancy and actionable insight with a focus on new product development, including concept and communication, product performance, range optimisation and packaging evaluation for over two decades. Prior to this, Marie obtained a Doctorate in Economics and lectured part-time for several years on a range of undergraduate modules, including the European business environment.
Jamie Rayner, MD of Shoppercentric says; “We are delighted that Marie has agreed to join us on our journey. With two decades of research experience and a proven ability to innovate, Marie’s research acumen is second to none. The margin for error for our clients is ever decreasing when launching, developing, or making changes to brand assets. This build in our team’s strength and depth helps us deliver definitive outcomes for our clients, who already have access to a full 360-degree research approach, through the eyes of consumers and shoppers.”
Tim Baker, Chairman of Touchstone Shoppercentric says; “With a pedigree in shopper behaviour, we are all too familiar with the importance of brands having strong visual assets and distinctive associations. Enabling clients to know what visual assets truly define them in a competitive context and creating the right research to steer development and refinement is just a natural part of the journey that needs to be completed. All too often the shopper and the environment within which brands are sold in is overlooked or not truly understood in bringing brands to market. This appointment helps us fuse existing skillsets, apply our unique research tools around conscious / pre conscious decision making and execute incisive research through a great team.”
Shoppercentric was established is 2004 and specialise in shopper research, providing brand owners and retailers with the perspective that drives shopper marketing and retail strategies. In addition to research practice, Shoppercentric is frequently called on to speak at conferences and comment in national media. The firm publishes the widely read “Window On” magazine which explores shopping trends in the marketplace.
For more information visit: www.shoppercentric.com
Touchstone was founded in 2002 by Jon Darby, Managing Director and Tim Baker, Chairman. Touchstone has expertise across all types of B2C and B2B research from finance, technology to insight and consulting for both Leisure and FMCG sectors.
For more information visit: www.touchstonepartners.co.uk